CYBERJAYA: More than 2,500 participants took part in the Columbia Asia’s UV Night Run 2017 held at the Taman Tasik here tonight.
The annual event hosted by Colombia Asia Group of Companies aims to raise breast cancer awareness and was held in aid of Breast Cancer Welfare Association (BCWA).
Southeast Asia Columbia Asia Group of Companies chief executive officer Kelvin Tan said the run was part of their yearly corporate social responsibility programme but this time they decided to have the run at night, instead of the usual morning runs.
"The turn out is overwhelming and its quite fascinating to see the participants clad in UV light accessories for the run. We expected about 2,000 participants but there were more than that tonight," he said.
"The support has been tremendous from all sides, including the event sponsors even though it’s our first attempt to have the charity run at night.
"We managed to raised more than RM20,000 for BCWA," he said when met after at the event.
Tan said the idea for a change and have the run at night was mooted by the organising committee.
"As we know breast cancer is among the most common of cancers but at the same time, it too has the most survivors, if treated accordingly.
"Through this event, we don’t only intend to create awareness but we also wish to engage the public on the future steps and measures they can take," Tan said, stressing that public engagement in increasing awareness is vital for a healthy society.
BCWA president Ranjit Kaur who received the mock cheque on behalf of the association said Columbia Asia has been very supportive over the years.
"We are very grateful for the annual contribution and fund raising events held by the private health care service provider for several year now.
"I hope this good cooperation and joint efforts to organise public engaging events will be adopted by more in the corporate sectors," she said.
Thanking Columbia Asia for the contribution, Ranjit said the funds will be used for educational and community outreach programmes by BCWA.
The run which started at 8.30pm was divided into two categories, 3km and 10km. Many participants were seen running with their family and children.